Designing Better Services

Explains design of a service step by step

Highlights the importance of service evaluation in supporting service design and fostering innovation Provides service design and evaluation tools suitable for practitioners, companies, and public administrations

Explains design of a service step by step Highlights the importance of service evaluation in supporting service design and fostering innovation Provides service design and evaluation tools suitable for practitioners, companies, and public administrations Includes supplementary material: sn.pub/extras

Inhalt
From service to service design.- Service design step by step.- A wide spectrum of services and service design.- Evaluating services for a better design.- Who is the service designer?.- Conclusions.