The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

Innovation management study

Innovation management study Includes supplementary material: sn.pub/extras

Autorentext

Dr. Florian Denker graduated at the Institute of Technology and Innovation Management at the Hamburg University of Technology with Univ.-Prof. Dr. Cornelius Herstatt.

Inhalt
Front-end of innovation.- Foundations of research in the field of new idea evaluation.- Theoretical foundation of the role of individuals' domain knowledge in evaluating early-stage new product ideas.- Empirical study new product idea evaluations by experts, users, and laymen.- Implications for research and practice.