The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

Autorentext
Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Inhalt
Social Media: A New Frontier for Retailers?.- International Retail Divestment: Reviews, Case Studies and (E)merging Agenda.- Exploring the Power of Adaptive Selling Techniques on Consumers' Buying Behaviour.- Measurement of Attitude Toward Private Labels: A Replication and Extension.- Determinants of Relationship Continuity between Fashion Retailers and Suppliers in Brazil.- The Impact of Communication on Satisfaction and Loyalty in the Franchise System: Subjective Viewpoints of Franchisees.- Multinationals in Central and Eastern Europe: A Case Study of International Expansion by a Slovenian Retailer.- Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis.- Retailing in France: Overview and Key Trends / What's up?.- The Austrian Retail Market: A Profile.