This book explores the connections between Christian religions and businesses. It examines how companies adopt tools traditionally used by churches to manage culture, strategy, and values while also exploring how churches leverage business strategies to achieve similar objectives.

The author analyzes the mechanisms of influence both institutions use to internalize the "soul" of their organizations, including marketing systems, supported by real-world case studies. Later, he shows how companies like Coca-Cola behave like secular religions. He then compares how religious organizationssuch as the Catholic Church, the Willow Creek Community Church, and the Jesuit Orderemploy influence and business strategies similar to those of corporations like McDonald's, Mary Kay, and the consulting firm McKinsey & Co. By examining these parallels, this work reveals that business corporations and churches operate in fundamentally similar ways.

Lastly, this volume estimates the monetary dimensions of what the author refers to as the salvation market. As society has become more demanding of corporate behavior, companies have responded by developing new areassuch as human resources to improve employee conditions, marketing to attract customers and talent, and the concept of stakeholders, which gave rise to a focus on ethical considerations, such as corporate social responsibility (CSR) as well as diversity and inclusion initiatives. The culmination of this process today is a strong emphasis on sustainability, showing how these new ethical values have gained prominence.

Exploring organizational dynamics through a sociological lens, this book will appeal to researchers interested in organizational behavior, strategy, and marketing who seek to learn about the cultural dynamics of business and religious organizations.

Compares religious organizations, seen as having no material concerns, with businesses, needing to prioritize revenue Focuses on four key dimensions that influence all types of organizations: strategy, culture, marketing, and values Shows how businesses have adopted religious strategies while religions have mirrored business tactics

Autorentext

Eugenio Andrés Marchiori is Professor in Change Management at Universidad Torcuato Di Tella, Buenos Aires, Argentina.

Inhalt

Chapter 1: Preface and Introduction to Content.- Chapter 2: Religions and their Tools of Influence.- Chapter 3: Techniques of Persuasion Used in Marketing Business, Religion and Politics.- Chapter 4: Religious Marketing.- Chapter 5: Technology and the Marketing of Religion The Coca-Cola Religion.- Chapter 7: Compared Religions: Evangelism and Mary Kay.- Compared Religions: The Society of Jesus and McKinsey.- Chapter 9: Compared Religions The Vatican and McDonald's.