EU Video Games Law

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The video game industry has long been the world's largest and fastest-growing media sector. As it continues to evolve and increase in complexity, the demand for sound legal guidance grows accordingly. This book explores the legal issues that arise at every stage of a video game's lifecycle in a practical and solution-oriented way, taking into account commercial and economic conditions. It serves as a comprehensive guide to both current and emerging legal challenges in the video game industry. As a concise and accessible handbook, it serves as a valuable guide to both current and emerging legal challenges in the video game industry, covering key topics such as: The legal framework for innovative business models The opportunities and limitations for investment Licensing practices Platform obligations and liability Regulation, particularly regarding minors, as well as data and consumer protection laws Key areas: Setting up a video game company (financing, founding, mergers and acquisitions, taxation) Video game development (copyright, remuneration, music in games, trademarks, and work title law) Publishing (contracts between developers and publishers, localisation, protection of minors, age ratings) Distribution (business models, consumer contracts, legal issues related to virtual items and loot boxes, law enforcement, data protection, VAT) Platforms (platform obligations, antitrust framework & related regulation, trust & safety measures, toxic players) Marketing (media law, unfair commercial practices, influencer marketing, guidelines & licenses for Let's Plays, esports) Editors Prof. Dr. Christian-Henner Hentsch is a professor of copyright and media law at TH Köln, Director of Legal & Regulatory Affairs at game The German Games Industry, and managing director of VHG, the first collecting society for games; he holds a PhD in law from the University of Bonn and an LLM from Humboldt University Berlin. Dr. Anselm Rodenhausen is Vice President Legal & Policy at Video Games Europe, overseeing legal and regulatory issues for major game companies. He previously worked at Zalando, Freshfields Bruckhaus Deringer, and as a Legal & Policy Officer with the European Commission (DG CONNECT); he holds a PhD in law from the University of Münster and an MJUR from the University of Oxford. Dara MacGreevy is currently Senior Legal Counsel at Video Games Europe, where he has worked for 15 years, and previously led anti-piracy efforts for the Motion Picture Association in the EMEA region; he holds a law degree from University College Dublin and was called to the Irish Bar in 1976 and the Bar of England and Wales in 1979. Authors Jürgen Bänsch, Senior Director Policy & Public Affairs Video Games Europe, Brussels | Kai Bodensiek, Lawyer, Berlin | Florent Boisneault, Ubisoft, Director Legal | Dirk Bosmans, Pan-European Game Information (PEGI), Brussels | Guillaume Croisant, Lawyer and ESG Lecturer, Brussels | Isabel Davies, Lawyer, London | Dr. Gaetano Dimita, Queen Mary University of London | Andrea Dufaure, Lawyer, Paris | Dr. Willy Duhen, Senior Director Legal Activision Blizzard King, London | Kate Edwards, CEO and Principal Consultant, Geogrify, Seattle | Konstantin Ewald, Lawyer, Cologne | Dr. Jan-Peter Ewert, Lawyer, General Counsel Valve GmbH, Hamburg | Felix Falk, CEO German Games Industry Association (game), Berlin | Emanuele Fava, In-house Lawyer, Activision Blizzard King, London | Thomas Fischer, MBA (Columbia), Associate General Counsel, PLAION, Munich | Julia Foguel, Pan-European Game Information (PEGI), Brussels | Dr. Hans-Martin Grambeck, Tax consultant, Norderstedt | Laura Godfrin, Lawyer, Paris | Virginie Gringarten, Ubisoft, Vice President Legal | Prof. Dr. Christian-Henner Hentsch, Cologne Research Center for Media Law, TH Köln; Director Legal & Regulatory Affiars, game; MD VHG Verwertungsgesellschaft für die Hersteller von Games, Cologne/Berlin | Felix Hilgert, Lawyer, San Francisco | Jari-Pekka Kaleva, Managing Director European Games Developer Federation (EGDF), Helsinki | Jakub Kubalski, Partner at SSW Law & Beyond, Video Games Association Poland (SPiDOR), Warsaw | Hendrik Lesser, President European Games Developer Federation (EGDF), CEO remote control productions GmbH, Munich | Peter Lewin, Lawyer, London | Simon Little, CEO Video Games Europe, Brussels | Dr. Andreas Lober, Lawyer, Frankfurt | Michaela Macdonald, Queen Mary University of London | Dara MacGreevy, Legal Consultant, Video Games Europe, Dublin | Jean-Sebastien Mariez, Lawyer, Paris | Clemens Mayer-Wegelin, LL.M., Lawyer, European General Counsel - Senior Director, Nintendo of Europe SE, Frankfurt a. M. | Manuel Fragoso Mendes, Senior Manager Legal and Policy Video Games Europe, Brussels | Sergi Mesonero, Head of Esports Video Games Europe, Brussels | Jean-Baptiste Morguet, Ubisoft, Director Legal | Ulf Morys, Ubisoft, Senior Director Accounting | Prof. Dr. Philippe Mouron, University Aix-Marseille, Aix-en-Provence | Dr. Claas Oehler, Lawyer and Notary, Berlin | Pieter Paepe, Lawyer, Brussels | Vikram J. Pandit, Lawyer, Brussels | Dan Penfold, Vice President Legal Affairs Warner Bros. Games, London | Lorenzo von Petersdorff, Legal Counsel & Deputy Managing Director Entertainment Software Self-Regulation Body (USK), Berlin | Anna Piechówka, Deputy General Counsel, CD PROJEKT RED, Warsaw | Christoph de Preter, Lawyer, Brussels | Andy Ramos Gil de la Haza, Partner at Pérez-Llorca, Madrid | Prof. Dr. Christian Rauda, Lawyer, Hamburg | Dr. Anselm Rodenhausen, MJur. (Oxford), Vice President Legal & Policy Video Games Europe, Brussels | Zoran Roso, ZR Consulting, Munich | Alexandre Rudoni, Lawyer, Paris | Emmanuelle Sarlangue, Lawyer, Paris | Elisabeth Secker, Managing Director Entertainment Software Self-Regulation Body (USK), Berlin | Dr. Martin Soppe, Lawyer, Hamburg | Ted Shapiro, Lawyer, Brussels | Per Strömbäck, CEO Dataspelsbranschen, Stockholm | Daniel Trunk, Lawyer, Frankfurt | Ingrid Vandenborre, Lawyer, Brussels | Tim Varney, Senior Corporate Counsel, Microsoft, London | David Verbruggen, General Manager Video Games Federation Belgium, Brussels | Hester Woodliffe, Senior Vice President Publishing International, Warner Bros. Games, London and Chair Video Games Europe | Cordula Zimmer, VP Legal Affairs Wooga, Berlin