Ein packender Insider-Bericht über den spektakulären Aufstieg und Fall einer Internet-Firma, eine Geschichte darüber, wie man in 18 Monaten 135 Millionen Dollar verlieren kann.

Informationen zum Autor Ernst Malmsten , Erik Portanger And Charles Drazin Klappentext Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years. Zusammenfassung boo hoo is a gripping! insider's account of the rise and fall of this most controversial of internet startups - a global! online retailer of sports and designer clothes.

Vorwort
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Autorentext

Ernst Malmsten , Erik Portanger And Charles Drazin

Klappentext

Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.

Zusammenfassung
boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.