From the creator of AdviceWithErin, the definitive book on how to use the right words at work--so you can build the career you deserve We’ve all been there: you’re sweating, sitting in front of your laptop, and the interviewer on the screen says, “Tell me about yourself.” You freeze. Is that even a question? What are they expecting from you? If that paragraph made your heart beat a little faster, TikTok star, career educator, and “the internet’s big sister” Erin McGoff is here to help. In Learning how to say the right words, in the right order, in the right way, at the right time, is an art that too few people are taught. Stellar communication is probably the most valuable skill you can possess--and once you know the secret language of work, you will be able to confidently tackle anything your sure-to-be outstanding career presents to you.

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Erin McGoff is an award-winning filmmaker and content creator—known as the “internet’s big sister" through her AdviceWithErin branding. McGoff has built a significant online presence with millions of followers, delivering candid career and life advice for Gen Z and Millennials. She received a Pulitzer Fellowship in 2017 and was named a Forbes 30 Under 30 recipient in 2025. Her impact has been recognized by publications like the New York Times, Washington Post, Wall Street Journal, Business Insider, and others, and she is currently a contributor to CNBC. McGoff lives in Washington, D.C., with an occasional trip up to her cabin in the Catskills she custom-built, with her husband, Michael, and dog, Olive.