Understanding emotions is becoming ever more valuable in design, both in terms of what people prefer as well as in relation to how they behave in relation to it. Approaches to conceptualising emotions in technology design, how emotions can be operationalised and how they can be measured are paramount to ascertaining the core principles of design.

Emotions in Technology Design: From Experience to Ethics provides a multi-dimensional approach to studying, designing and comprehending emotions in design. It presents emotions as understood through basic human-technology research, applied design practice, culture and aesthetics, ethical approaches to emotional design, and ethics as a cultural framework for emotions in design experience. Core elements running through the book are: cognitive science cognitive-affective theories of emotions (i.e., Appraisal); culture the ways in which our minds are trained to recognise, respond to and influence design; and ethics a deep cultural framework of interpretations of good versus evil. This ethical understanding brings culture and cognition together to form genuine emotional experience.

This book is essential reading for designers, technology developers, HCI and cognitive science scholars, educators and students (at both undergraduate and graduate levels) in terms of emotional design methods and tools , systematic measurement of emotion in design experience, cultural theory underpinning how emotions operate in the production and interaction of design, and how ethics influence basic (primal) and higher level emotional reactions. The broader scope equips design practitioners, developers and scholars with that 'something more' in terms of understanding how emotional experience of technology can be positioned in relation to cultural discourse and ethics.

Extends the emotional design discussion beyond HCI to include life and cultural ecosystems and how emotions are intricately hinged upon the ethical readings of technology designs Broadens your understanding on how emotions operate in design processes and interactional experience, and how they can be systematically measured Equips readers to handle complex issues related to emotions in technology design its production and reception Explains how culture and ethics frame the ways people interpret and emotionally experience design Illustrates the complete process of emotions in technology design from process and tools, to interaction and systematic ethics-based reflection Treats both theoretical and practical aspects as necessary components of the complex whole of technology design and its emotional experience

Inhalt
Introduction.- Part 1: Basic Research.- User Psychology of Emotional Interaction.- The Appraisal Theory of Emotion in Human-Computer Interaction.- Part 2: Design.- Research for Designing for Emotions.- An Innovative Humour Design Concept for Depression.- Part 3: Emotions, Culture and Aesthetics.- The Good, the Bad and the Ugly Graffiti.- Emotional Film Experience.- The Role of Cuteness Aesthetics in Interaction.- Part 4: Ethics and Emotions.- That Crazy World We'll Live in Emotions and Anticipations of the Unexpected in Future Technology Design.- Aesthetic Wellbeing and Ethical Design of Technology.- Emotions and Technoethics. <p