Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. 'How to Research Trends' is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people's needs and wants.

"Her approach to trends research is structured and unbiased, away from crystal ball gazing and offers practical hands-on techniques to researching trends. Dragt explains multiple ways to combine intuitive and analytical research to track and record change and emerging shifts in the needs and wants of people and consumers." - Curvelive.com

Autorentext

Els Dragt feels that being curious is certainly not a crime. She is an independent trainer, lecturer, researcher and author with 20 years of experience. Els travels the globe to stimulate professionals and students to create more human-centered innovation. She activates you to look elsewhere, ask questions and explore more. Els published several research related books, such as 'How to Research Trends' and 'Dare to Ask'.