Brand yourself like a pro on LinkedIn

LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform's tools and features and the proven tactics that get you noticed.

In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you'll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you're looking to hire for your company, recruiting top candidates.

• Build your personal brand and market it
• Sell yourself by highlighting skills, awards, and endorsements
• Get connected with LinkedIn groups

• Manage and make introductions via InMail

  Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career--and your life.

  Autorentext

  Joel Elad is a social networking, Internet, and ecommerce guru with a software development background and a yearning for entrepreneurship. He is the author or coauthor of several books, including Facebook Advertising For Dummies and Starting an Online Business All-in-One For Dummies as well as previous editions of LinkedIn For Dummies.

  Klappentext

  Brand yourself like a pro on LinkedIn LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform's tools and features and the proven tactics that get you noticed. In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you'll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you're looking to hire for your company, recruiting top candidates. Build your personal brand and market it Sell yourself by highlighting skills, awards, and endorsements Get connected with LinkedIn groups Manage and make introductions via InMail Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career--and your life.

  Inhalt

  Introduction 1

  About This Book 2

  Foolish Assumptions 2

  Icons Used in This Book 3

  Beyond the Book 3

  Where to Go from Here 3

  Part 1: Understanding Linkedin Basics 5

  Chapter 1: Looking into LinkedIn 7

  Understanding Your New Contact Management and Networking Toolkit 8

  Keeping track of your contacts 9

  Understanding the different degrees of network connections 10

  Discovering What You Can Do with LinkedIn 13

  Building your brand and profile 13

  Looking for a job now or later 14

  Finding out all kinds of valuable information 16

  Expanding your network 16

  Navigating LinkedIn 17

  Touring the top navigation bar 18

  Looking at the Settings & Privacy page 19

  Understanding LinkedIn Costs and Benefits 20

  Weighing free versus paid accounts 20

  Comparing the paid accounts 21

  Upgrading to a premium account 24

  Chapter 2: Signing Up and Creating Your Account 27

  Joining LinkedIn 27

  Joining with an invitation 28

  Joining without an invitation 29

  Completing the sign-up process 30

  Building Your Network 39

  Chapter 3: Completing Your Profile 43

  Adding a Summary and Basic Information 43

  Updating the basic information sections 45

  Writing your summary first 52

  Completing Your Summary 54

  Adding More Profile Sections 55

  Adding a Position 57

  Reporting Your Education 60

  Setting Your Profile URL and Public View 63

  Part 2: Finding Others and Getting Connected 67

  Chapter 4: Discovering and Building Your Network 69

  Searching Your First-Degree Connections 69

  Searching the LinkedIn Network 72

  Starting with basic search options 73

  Advanced searching with filters 76

  Performing advanced searches 78

  Saving searches for future use 79

  Chapter 5: Growing Your Network 83

  Building a Meaningful Network 84

  Importing Contacts into LinkedIn 87

  Importing a contacts list from your email system 87

  Checking for members 91

  Finding classmates 91

  Using the People You May Know feature 93

  Browsing your connections' networks 94

  Sending Connection Requests 97

  Sending requests to existing members 98

  Understanding why you shouldn't use canned invitations 99

  Sending requests to nonmembers 100

  Communicating the value of joining LinkedIn 102

  Removing people from your network 103

  Accepting (or Gracefully Declining) Invitations 105

  Chapter 6: Managing Messages and InMail 107

  Using InMail versus Using LinkedIn Messages 108

  Understanding LinkedIn messages 108

  Understanding your inbox 110

  Getting to know InMail 112

  Sending InMail 113

  Managing Invitations 115

  Tracking sent invitations 115

  Tracking received invitations 116

  Setting Up an Introduction 118

  Planning your approach to each person 119

  Sending an introduction request message 120

  Managing Introduction Requests 122

  Accepting requests and forwarding the introduction 123

  Gracefully declining requests 126

  Chapter 7: Interacting with and Endorsing Your Network 127

  Interacting with Your Network 128

  Creating a status update to stay connected 129

  Interacting with status updates 132

  Giving and Receiving Endorsements on LinkedIn 136

  Endorsing someone on LinkedIn 138

  Accepting endorsements on LinkedIn 139

  Managing your skills and endorsements 141

  Part 3: Growing and Managing Your Network 145

  Chapter 8: Understanding Your News Feed 147

  Understanding the News Feed 148

  Configuring Your News Feed 151

  Setting Up Digest Notifications 153

  Writing an Article on LinkedIn 155

  Managing Post Interactions 158

  Chapter 9: Exploring the Power of Recommendations 161

  Understanding Recommendations 162

  Writing Recommendations 164

  Choose wisely, grasshopper: Deciding whom to recommend 164

  Look right here: Making your recommendation stand out 165

  Creating a recommendation 166

  Requesting Recommendations 168

  Choosing whom to ask 168

  Creating a polite recommendation request 169

  Gracefully Declining a Recommendation (or a Request for One) 171

  Managing Recommendations 172

  Editing or removing recommendations you've made 172

  Handling new recommendations you've received 174

  Removing or requesting to revise a recommendation 175

  Chapter 10: Accessing LinkedIn with a Mobile Device 179

  Surveying the LinkedIn Mobile App 180

  Installing Any LinkedIn Mobile App 182

  Breaking Down the Sections of the LinkedIn Mobile App 184

  C…