Digital Transformation and Intelligent Analytics: Engineering Sustainable, Secure, and Data-Driven Business Ecosystem

This book explores the transformative impact of advanced technologies on the development of innovative business models, with a focus on how AI, blockchain, and the Internet of Things are shaping the future of business. It invites contributions that offer clear managerial or policy insights relevant to professionals across industries. Submissions employing diverse methodologies, including theoretical, conceptual, empirical, and multimethod studiesare encouraged to deepen our understanding of the intersection between technology and business model innovation. The high-quality case studies, comprehensive literature reviews, systematic meta-analyses, and interdisciplinary research presented at ICBT 2026 in Istanbul are included in the book. The book advances theoretical knowledge, provides robust empirical analyses, and delivers actionable policy recommendations for fostering Business Model Innovation (BMI) through smart technologies.

Presents current research in digital transformation and intelligent analytics Invites contributions that offer clear managerial or policy insights relevant to professionals across industries

Autorentext

Dr. Bahaaeddin Alareeni is an Assistant Professor of Accounting and Finance with extensive academic, research, and professional credentials. His research interests cover a broad spectrum of accounting and finance disciplines, including International Financial Reporting Standards (IFRS), internal auditing, financial statement analysis, financial accounting, and assurance services. His work is widely published in reputable, peer-reviewed journals indexed in ISI (Web of Science), Scopus, ABDC, and ABS, reflecting both the depth and impact of his scholarship. With more than a decade of professional experience, Dr. Alareeni has served in key accounting roles across various sectors, including banking, governmental agencies, NGOs, and the private sector. This practical background enhances his teaching and research by bringing real-world insights into the classroom and academic discourse. He also possesses over fifteen years of university-level teaching experience, delivering a comprehensive range of undergraduate, MSc, and MBA courses. His curriculum development contributions include core courses such as Financial Accounting, Managerial Accounting, Principles of Finance, Intermediate Accounting, and Research Methods for Business Students. He is currently the Series Editor of a Springer book series, underscoring his leadership in advancing research and knowledge dissemination in the fields of business, finance, and technology.

Dr. Islam Elgedawy is an Associate Professor at the Faculty of Computer Science and Engineering, Alamein International University. He received his B.Sc. and M.Sc. degrees from Alexandria University, Egypt, in 1996 and 2000, respectively, and his Ph.D. from RMIT University, Australia, in 2007.With 25 years of experience spanning both industry (IBM Research, Unilever, E-Archtech) and academia (RMIT, METU-NCC), Dr. Elgedawy is a seasoned educator, mentor, and internationally published author. He has also served as an associate editor, keynote speaker, program chair, and digital transformation consultant. His research interests include cognitive software systems, micro services architectures, intelligent enterprise architectures, services computing, cloud computing, edge computing, big data analytics, and machine consciousness.

Dr. Rim Khoury is an Associate Professor of Finance at the Adnan Kassar School of Business, Lebanese American University (LAU), Lebanon. She received her Ph.D. in International Finance from Sogang University, South Korea. Her academic distinction was evident early in her career, having been awarded the Academic Excellence Award by the Korean Government (2006), named Grand Winner of the Korea Times Economic Essay Contest (2007), and later recognized with the Outstanding Doctoral Thesis Award (2009). Before joining LAU, Dr. Khoury taught at Hanyang University in Seoul and the American University of Technology in Lebanon. She also held key academic leadership roles at Notre Dame UniversityLebanon, serving as Finance Discipline Coordinator and Chair of the University Assessment of Learning Committee. Dr. Khoury has published extensively in peer-reviewed journals, with more than 60 publications indexed in the Web of Science Core Collection. Her research covers international finance, ESG performance, financial risk, corporate governance, and sustainable development. Her work has appeared in leading journals such as the Journal of International Financial Markets, Institutions and Money, Borsa Istanbul Review, Small Business Economics, International Journal of Emerging Markets, Energy Economics, Business Strategy and the Environment, and International Journal of Finance and Economics, among others.

Inhalt

AI Recommendations, Personalized Promotions, and Live Commerce as Determinants of Purchase Decisions on TikTok Shop.- Digital Public Relations Strategies and Their Relationship to Enhancing the Positive Image of Institutions on Social Media.- Assessing the Role of Protection Motivation Theory in Driving Metaverse Adoption in UAE Higher Education: A PLS-SEM Analysis.- Mobile Banking Adoption and Southeast Asian Banks' Efficiency.- Digital Inclusive Finance, Financing Constraints and SME Innovation in China: A Systematic Literature Re-view.- ICT Infrastructure Alone Is Not Enough: E-Government as the Institutional Channel to Corruption Control.- The Trust Paradox in Hyper-Personalized FinTech: How Anthropomorphic AI Marketing Affects Financial Vulnerability and Long-Term Customer Commitment.- The Impact of Credibility of Mimic Human Virtual Influencers on Purchase Decision: The Mediating Role of Emotional Attachment in Skincare Industry in Egypt.- The Effectiveness of Micro and Macro Influencers on Gen Z Purchases on Social Media Platforms: A Study of the Fashion Industry in Bahrain.- Digital Entrepreneurship and Financial Performance in Indonesian MSMEs: A Gender Perspective.- From Tradition to Transformation: The Role of Digital Platforms in Reimagining SME Collaboration in Bandung Textile Sector.- The Influence of Trustworthiness, Service Quality, and Convenience on Re-Purchase Intention with Customer Satisfaction as a Mediator Study on Gen Z Shopeefood Users in Bandung City.- Digital Service Quality and Sustainable Customer Loyalty: A Sequential Mediation Model of Perceived Value and Trust in Online Travel Services.- From Technology Use to Individual Performance: The Mediating Role of Digital Workforce Agility.- FROM CLASSROOMS TO DIGITAL HORIZONS: ROLE OF TECHNOLOGY-ENABLED LEARNING IN BUILDING A FUTURE-READY INDIAN WORKFORCE.- Etc.