This book constitutes the proceedings of the 10th International Conference on Digital Economy, ICDEc 2025, held in Tunis, Tunisia, during May 15-17, 2025.

The 31 full papers presented in this volume were carefully reviewed and selected from 94 submissions. They were organized in the following topical sections: Digital Governance and Public Policy; Cross-Domain AI Innovations: From Autonomous Systems to Health and Finance; Social Media, Responsibility and Digital Leadership; Informal Markets and Platform Economies; AI-Driven Insights and Next-Gen Marketing Analytics; Digital Transformation in Finance: Taxation, Payment Resilience, and E-Finance Trends; Trust, Privacy and Security in the Digital Economy; and Smart Infrastructure and AI Readiness.

Inhalt

.- Digital Governance and Public Policy .

.- Digital transformation in the public sector: Unlocking trends, opportunities and governance insights.

.- In search of the nature of the relationship between digitalization and economic growth: An approach to the case of African countries.

.- Governance and digitalization: Exploring the impact of e-government development on sustainability metrics.

.- Enhancing governance: How secure internet servers drive anti-corruption and strengthen government effectiveness.

.- Cross-Domain AI Innovations: From Autonomous Systems to Health and Finance .

.- Cost-efficient AI for Alzheimer's detection: A dynamic dropout approach for e-health.

.- Mental health resource retrieval using semantic similarity and knowledge graphs.

.- Enhancing financial sentiment analysis with FinBERT and RoBERTa: A fine-grained approach to market predictions.

.- Comparative analysis of reinforcement learning algorithms for autonomous driving in simulated 2D environments: Optimizing reward functions and hyperparameters.

.- Social Media, Responsibility and Digital Leadership .

.- Exploring travelers' brand personalities on social media.

.- Should credit applications always be humanized? An analysis of the Moroccan credit market.

.- Social responsibility and its relationship with innovation and technology in SMEs in Arequipa, Peru.

.- Digital leadership and its link to digital performance in MSME employees in Arequipa, Peru: The mediating effect of human resource management and dynamic capabilities.

.- Informal Markets and Platform Economies .

.- Value creation in marketplace platforms: A business model approach.

.- Digital technologies and informal market transactions: Who buys and what drives their choices?.

.- Mapping carpooling research: A bibliometric insight.

.- Shadow economies in the digital age: A LASSO approach to measuring the impact of digitalization on informality in central and eastern European countries.

.- AI-Driven Insights and Next-Gen Marketing Analytics .

.- Neuromarketing implications on purchase decisions: A bibliometric analysis.

.- The globalization of online fandom: Understanding ACG fans' motivations in the entertainment market.

.- Using generative AI in communication agencies: Insights from a multiple-case study.

.- Mirror, mirror Am I the fairest of them all? Smart mirror between frustration and pleasure.

.- Digital Transformation in Finance: Taxation, Payment Resilience, and E-Finance Trends .

.- Digitizing taxation in the age of digital transformation - A bibliometric analysis.

.- The resilience of cash in the face of digital payments: Exploring determinants in the Moroccan context.

.- Mapping the intellectual landscape of e-finance in the era of digital economy and society.

.- Pegged digital currencies: How resilient are they in economic turmoil.

.- Trust, Privacy and Security in the Digital Economy .

.- Building trust in data spaces: A systematic review of perspectives, definitions, and mechanisms.

.- Balancing privacy and utility in social media: A framework for platform specific privacy-enhancing technologies and regulations.

.- A method for visualizing the dynamic characteristics of economic time series data.

.- Measuring LLMs cultural bias in corruption inclination.

.- Smart Infrastructure and AI Readiness .

.- Measuring AI adoption readiness in the digital era: A composite index approach with PLS and PCA.

.- Need for speed, or for digital skills? Broadband development and firm dynamics in Germany.

.- Implementing smart public spaces in developing countries- Challenges and opportunities: Case study of Tunisia.