Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business, by describing how to develop a cross-disciplinary curriculum in Entrepreneurship that further increases students' knowledge base in specific areas of interest and the development of an 'entrepreneurial mindset.'

Autorentext
Dianne H. B. Welsh is the Hayes Distinguished Professor of Entrepreneurship, Founding Director of the North Carolina Entrepreneurship Center, and Founding Director of the Entrepreneurship Cross-Disciplinary Program at The University of North Carolina at Greensboro, USA. She holds a PhD in Management from the University of Nebraska-Lincoln, USA, and is a recognized scholar in entrepreneurship, family business, and franchising with six books and over 150 publications.

Inhalt
Table of Contents 1. Why Do We Need Cross-Disciplinary Entrepreneurship? 2. How to Build an Entrepreneurial University 3. Cross-Disciplinary Curriculum 4. Interactive Models and Resources outside the Classroom 5. Assurance of Learning and Accreditation Issues 6. Case Study: The University of North Carolina Greensboro 7. Conclusion Appendix Index