Autorentext

Dr. Dhananjay Beura

Dr. Dhananjay Beura is working as a professor in Marketing with BIITM, Bhubaneswar, having 22 years of experience. He has completed B.Pharma, PGDM and PhD in Marketing along with PGDM in digital Marketing from Purdue University, USA. He has developed his interest in core areas of marketing like Consumer Behavior, Brand management, Digital marketing & published many articles in international journals. He is also engaged in consulting activities related to strategic advisory with some of the Indian companies and advertising agency. There are eight trademark registered brands and two patent into his credit and few more in the pipeline to be registered. He is also engaged in conducting training program with few corporate and Govt. Institutions for sales force effectiveness and managerial effectiveness. He has published many articles in national and inter national journal.

Dr. Mihir Ranjan Nayak

Prof. Mihir Ranjan Nayak has been practicing as a Management Professional since 1991 and contributed in the field of Management Education and Training including consultancy. He has rich experience of 33 years of service in the reputed organizations. He was the Registrar of BPUT-Odisha and made significant contribütion for setting up the University permanent campus at Rourkela. Dr. Nayak served in the KIIT University as Director Planning & Skill and contributed immensely in the field of International Training. Dr. Nayak served TATA as General Manager in HRD Division at Tata Refractories ltd. Odisha. He had also served IIPM which is promoted by L & T, ICICI, USHA Martin & Govt. of Odisha as the Director and established IIPM-School of Management. His experience also includes the Tobacco Giant In Tc where he has started the career in Quality Assurance. At present Dr. Nayak is spearheading the BIITM which is the reputed B School of the State of Odisha

Klappentext

The digital revolution has significantly transformed the global business landscape. As digital technologies continue to disrupt traditional business models, organizations across sectors are compelled to rethink their strategies for growth, resilience, and sustainability. The convergence of innovation, artificial intelligence, big data, blockchain, and digital marketing has not only created new avenues for competitiveness but also brought forth complex challenges for businesses aiming to stay relevant in a rapidly evolving ecosystem. This book, "Navigating Digital Disruption - Strategies for Sustainable Business Management", is a scholarly compilation of selected research papers presented at the International Conference on Advanced Research in Digital Age (ICARD-25) held at BIITM, Bhubaneswar. The contributions in this volume stem from rigorous academic inquiry and practical insights, aimed at offering a roadmap for managing digital trans formation while ensuring sustainability.

Inhalt

1 Justice at work: the interplay between job satisfaction, fairness in distribution, procedural
justice, and work-life balance in influencing turnover intention
Shiva Ram Patnaik and Malabika Sahoo
2 Exploring the impact of talent management and recruitment strategies on AI adoption in
northern india: an empirical analysis
Tulasi Bej, Padmalita Routray and Ashok Kumar Dash
3 Leveraging AI in recruitment and talent management
Naincy Priyadarshini and Nargis Begum
4 An empirical vista: dynamics prompting impulsive purchases in indian structured retail
K. Chandrasekhar, Saumendra Das and Neha Gupta
5 Disruptive technology for financial inclusion: can rural women align with the changing
technology pattern?
Sujata Kerketta and Sanjeeb Kumar Dey
6 Adoption of digital payment platforms among gen z in odisha: a study on customer
satisfaction
Dusmant Kumar Sahoo, Shiva Ram Patnaik, B.C.M. Patnaik and Ipseeta Satpathy
7 Bridging the financial divide: the transformative power of digital payment systems in
fostering financial inclusion
Binita Nanda, Anita Pareek and Sita Marndi
8 Exploring the role of simulated learning on portfolio management: enhancing investment
decisions by addressing behavioural biases
Ruchi Kushwah, Kalyan Kumar Sahoo and Sheetal Jaldhari
9 The role of incubators in startup ecosystem: a bibliometric analysis
Kamesh Chivukula, Jyoti Ranjan Dash and Shahni Singh
10 Investigating the core elements impacting the integration of artificial intelligence in
digital marketing
Deepti Ranjan Sabat, Chinmaya Kumar Dash, Subash Chandra Nath,
Tapan Kumar Panda and Manas Ranjan Sabat
11 Developmental idiosyncratic deals: a review of present literature, recent trends and
applications
Biswa Prakash Jena, Lopamudra Mishra and Satavisha Mishra
12 Nifty price movement prediction using generative adversarial networks
Surjya Narayan Sahoo and Mamata Rath
13 AI-Powered insights into gen z's festive buying impulses
Jitendra Charan, Ankur Sharma, Nidhi Sharma, Nitin Girdharwal, Amit Sharma and
Lalit Singla
14 A bibliometric and contextual study of disruptive technology for sustainable insurance
business
Sanjeeb Kumar Dey, Bideharanjan Swain and Laxmidhar Das
15 Can the IS success model be applied to understand user retention in UPI app?
Ananta Prasad Nanda, Krishna Kumar Veluri and Dhananjay Beura
16 Digital divide in financial services : a study in odisha
Nirmala Chandra Pattnayak and Rashmita Sahoo
17 Managing cyber risks in the financial sector amid digitalization
Girija Nandini, Pramod Kumar Patjoshi, Tulika Singh, Mohanababu Chappa,
Ratidev Samal and Sanjukta Mohanty
18 The impact of digital technologies on change management processes: a systematic review
Parul Sharda, Ashutosh Kumar Jha and Kalyan Kumar Sahoo
19 The role of AI-powered tools in enhancing agility in stand-up training
Ansuman Jena and Isar Qureshi
20 From policy to practice: analyzing the impact of government expenditure on literacy rate
in india
Gazal Bhardwaj, Rajalaxmi Mohanty and Shahni Singh
21 AI-Powered predictive models for financial crisis forecasting: a meta-study using data
from past economic downturns
Rajani Agrawalla, Satwik Patnaik, Madhusmita Pattanaik, Deepti Mishra and
Ajit Kumar Sabat
22 Identifying critical competencies for it professionals in the digital age
Nihar Ranjan Mahapatra, M A Rasheed and Sasmita Nayak
23 Unveiling genz engagement in m-banking: the moderating role of perceived trust in
perceived transparency, perceived reward, and technological readiness
Sagarika Mohanty, Lingam Naveen and Aishwarya Mohanty
24 Corporate social responsibility spending in india by public sector undertakings and
private companies
Hitesh Goyal, Prabhuram Tripathy and Chinmay Kumar Dash
25 Leveraging digital tools for employee engagement and well-being in remote working teams
Susmita Parija, Saismita Das and Chandrasekhar Dora
26 Digital disruption and marketing strategies in the smart household device industry
Madhumita Addy, Mohammod Abdula Rasheed and Rabinarayan Patnaik
27 AI-Driven insights and success factors for fintech adoption among street vendors and
hawkers in odisha's informal economy
Swachha Sisir Das, Sasmita Mishra and Zefree Lazarus Mayaluri
28 Evaluating india's government e-marketplace: insights from the delone and mclean
framework
Rajashree Pradhan, Brajaballav Kar and Latifur Rahman
29 Perception of commerce graduates of odisha on forensic accounting and investigation
standards
Manoswini Panda, Protik Roy, Rashmi Rekha Jena and Debabrata Sharma
30 Impact of IT committee facets on financial performance of indian private sector banks
Debabrata Sharma, Anamika Kumari, Pradipta Banerjee and Sanjeeb Kumar Dey
31 Exploring the role of social media influencers in automotive consumer purchase
intentions
Aishwarya Mohanty, Lingam Naveen and Sagarika Mohanty
32 B…