Children's Television in Britain

Zusatztext "This book stands above the mob in its calm and intelligent analysis."--"European Journal of Communication Informationen zum Autor David Buckingham is Professor of Education and Director of the Centre for the Study of Children, Youth and the Media at IOE, UCL's Faculty of Education and Society, University College London, UK. His publications include 'After the Death of Childhood: Growing Up in the Age of Electronic Media' (2000), and 'The Making of Citizens: Young People, News and Politics' (2000). Ken Jones is Emeritus Professor of Education at Goldsmiths, University of London, UK, and Senior Policy Officer at the National Education Union, UK. Klappentext The rise of more commercially-based! global media has significant implicaitons for the child audience. Many are concerned that the public service tradition of children's television is threatened! and that quality and diversity in programming will be impossible to sustain. This book challenges the romantic nostalgia that surrounds contemporary discussions of the subject. Based on an extensive research project! it provides a critical review of the history of children's television in the UK! and a realistic assessment of its future prospects. It looks at how broadcasters have defined the child audience; at the changing nature of children's programming; at the impact of commercial competition and new technologies; and at the role of audience research. The books contributes towards debates about the regulation of children's television; and it offers a case study that will be of more general interest to students and academics in the field. Zusammenfassung Many are concerned that the public service tradition of children's television is threatened, and that quality and diversity in programming will be impossible to sustain. Based on an extensive research project, it provides a critical review of the history of children's television in the UK, and a realistic assessment of its future prospects. Inhaltsverzeichnis AcknowledgmentsIntroduction: Defining the Child Viewer 1. For the Children: Children's Television 1946-1980 2. Run the Risk: Toward a Political Economy of Children's Television 3. Vision On: Mapping the Changes in Children's Programming 4. Wise Up: The Functions and Practices of Audience Research 5. Look Who's Talking: How Media Producers Define the Child Audience 6. ConclusionBibliographyIndex...

Autorentext
David Buckingham is Professor of Education and Director of the Centre for the Study of Children, Youth and the Media at IOE, UCL's Faculty of Education and Society, University College London, UK. His publications include 'After the Death of Childhood: Growing Up in the Age of Electronic Media' (2000), and 'The Making of Citizens: Young People, News and Politics' (2000). Ken Jones is Emeritus Professor of Education at Goldsmiths, University of London, UK, and Senior Policy Officer at the National Education Union, UK.

Klappentext
The rise of more commercially-based, global media has significant implicaitons for the child audience. Many are concerned that the public service tradition of children's television is threatened, and that quality and diversity in programming will be impossible to sustain. This book challenges the romantic nostalgia that surrounds contemporary discussions of the subject. Based on an extensive research project, it provides a critical review of the history of children's television in the UK, and a realistic assessment of its future prospects. It looks at how broadcasters have defined the child audience; at the changing nature of children's programming; at the impact of commercial competition and new technologies; and at the role of audience research. The books contributes towards debates about the regulation of children's television; and it offers a case study that will be of more general interest to students and academics in the field.

Zusammenfassung
Many are concerned that the public service tradition of children's television is threatened, and that quality and diversity in programming will be impossible to sustain. Based on an extensive research project, it provides a critical review of the history of children's television in the UK, and a realistic assessment of its future prospects.

Inhalt
Acknowledgments Introduction: Defining the Child Viewer 1. For the Children: Children's Television 1946-1980 2. Run the Risk: Toward a Political Economy of Children's Television 3. Vision On: Mapping the Changes in Children's Programming 4. Wise Up: The Functions and Practices of Audience Research 5. Look Who's Talking: How Media Producers Define the Child Audience 6. Conclusion Bibliography Index