Autorentext

Thomas H. Davenport is the President's Distinguished Professor of IT and Management at Babson College and a research fellow at the MIT Initiative on the Digital Economy. He is the cofounder of the International Institute for Analytics and senior adviser to Deloitte Analytics. He is the author of nineteen books, including five on analytics and cognitive technology.

Jeanne G. Harris is on the faculty at Columbia University, where she teaches Business Analytics Management. She is the coauthor of two books and over one hundred articles on analytics and information technology. She is executive research fellow emerita and was the global Managing Director of Information Technology and Analytics Research at the Accenture Institute for High Performance.

Klappentext

The new edition of a business classic. This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition.