Autorentext

Daniel Priestley is a globally recognised entrepreneur, author, and speaker. He has built and sold multiple businesses and is the co-founder of Dent Global, a leading entrepreneur accelerator that helps founder-led companies achieve fast growth. He is also the co-founder of ScoreApp, an award-winning marketing software used by businesses in over 150 countries. Daniel has written six bestselling books on entrepreneurship and business strategy, and his work has reached audiences worldwide through keynote speeches, podcasts, and media features.

Klappentext

Create and run a business focused on fun, freedom and flexibility In Lifestyle Business Playbook: How to Have Fun, Freedom and Fulfilment with Your Own Business, award-winning entrepreneur and author Daniel Priestley delivers a practical guide for building a lifestyle business. He explains how to structure your team, the technology you'll need to grow, the sorts of products you'll need to develop, and the markets you should target. Daniel walks you through key business phases and sets clear objectives you can aim for to make sure you stay on track. The book demonstrates how to spot opportunities for building a lifestyle business and includes real-world examples of people who built booming companies that enhance their lives and the lives of the people they love. You'll get critical strategies for identifying your niche market and for running effective marketing campaigns. You'll also discover how to get over the fear that naturally comes with taking a non-traditional career path. Perfect for entrepreneurs, marketers, team leaders, and founders, Lifestyle Business Playbook will also earn a prominent place in the libraries of business students and anyone else who's interested in unlocking the possibilities of creating and running a business that enhances their lives.

Inhalt

Introduction ix

Part I: The Shifts 1

1 Shift 1: From Industrial to Digital 3

2 Shift 2: From Mass Market to Niches 19

3 Shift 3: From Time and Skills to Content and Code 33

4 Shift 4: From Manufacturing Supply to Manufacturing Demand 47

5 Shift 5: From Physical Assets to Digital Ecosystems 61

6 Shift 6: From Business Brands to Personal Brands 75

7 Shift 7: From Endless Growth to Having Enough 89

Part II: The Playbooks 103

8 The Entrepreneurial Apprenticeship 111

9 The Side Hustle 127

10 The Scout Team 139

11 The Firestarters 155

12 The Core Team 173

13 The Performance Team 193

14 Now Is the Moment to Create Your Lifestyle Business 209

Acknowledgments 219

About the Author 221

Index 223