Why Advertising Fails

Autorentext

DAN KENNEDY is Founder of Magnetic Marketing®, Renegade Millionaire® system, and one of the most revered marketing advisors to entrepreneurs and business owners in the world. Kennedy has taught his Magnetic Marketing® system to over 6 million people around the world. For 9 consecutive years, Kennedy spoke on the famous SUCCESS Tour, earning on average $100,000 per speech, and sharing the stage with President Ronald Reagan, Gen. Colin Powell, Johnny Cash, Larry King, and Mary Tyler Moore. Kennedy has delivered over 3,000 paid speeches and seminars to entrepreneurs and business owners. Kennedy has authored 32 books, many being named to the Top 100 Business Books of all Time list by Inc. Magazine with translations in over a dozen languages. Kennedy has been interviewed or featured in 300 different business magazines or trade journals including Forbes, Bloomberg BusinessWeek, and Entrepreneur.

Klappentext

Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising.

Inhalt

AUTHOR'S IMPORTANT INTRODUCTION The Mouse That Ill-Advisedly Roared The Blind Following the Blind The Secret of Properly Purposed Advertising Advertising Doesn't Live on an Island The Easiest Way to Guarantee That Your Advertising Never Fails Again! The Big Lie Ad Message Essentials How to Attract More High-Paying Clients and Close Big Fat Deals Using Sales Consultations Half the Battle Won or Lost in Seventeen Words or Less The Three Hurdles What's Your Big Idea? (What It Isn't) Failure to Test Advertising Is Not (Just) Something You Do Maximizing Every Ad Dollar You Spend, Creating Funnels That Guide EVERY Lead To Become Your Next Lifetime Customer, Client, Patient, or Member Ad Budgets Are Stupid Is Successful Advertising Art or Science? The Top Ten Songs That Will Tell You Why Advertising Fails and How to Make Yours Succeed How to Keep a Patient for Twenty-Four Years An Extra Afterthought, Raised by the Pandemic ABOUT THE AUTHOR