For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.

Autorentext
Craig Freedman is an associate professor at the University of New South Wales, Australia, and has taught at a number of other major universities. His main research areas are the history of economic thought, the Japanese economy, and industrial organisation. He is the author of numerous books including, Chicago Fundamentalism (2008) and The Last Time I Saw Richard (2011).

Inhalt
Prologue: Marketing Truth.- 1. Elephant Stalkers: Fixed Perspectives and Required Results.- 2. A Tale of Two Cities: A Priori Assumptions and A Priori Conclusions.- 3. The Heart is a Lonely Hunter: Chicago's Climb to Glory.- 4. Love among the Ruins: Understanding The Romantic Economist: Imagination in Economics .- 5. The Chicago School of Anti-Monopolistic Competition: Stigler's Scorched Earth Campaign againt Chamberlin.- 6. De Gustibus Non Est Diputandum: George Stigler through Gary Becker's Eyes.- 7. Marching to a Different Drummer: Sam Peltzman Discusses George Stigler.