In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders.

This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it's only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21 st century leaders.

Focusses on issues that are of utmost importance to corporate entities, which aspire to act socially responsible and successful at the same time Supports decision making for sustainable strategies Provides a basis for senior undergraduate and graduate courses in CSR Includes supplementary material: sn.pub/extras

Autorentext
Samuel O. Idowu is a senior lecturer in Accounting at the city campus of London Metropolitan Business School, London Metropolitan University where he was course organizer for Accounting Joint degrees and lately the Course Leader/Personal Academic Adviser (PAA) for students taking Accounting Major/Minor and Accounting Joint degrees. He is a fellow member of the Institute of Chartered Secretaries and Administrators, a fellow of the Royal Society of Arts, a Liveryman of the Worshipful Company of Chartered Secretaries & Administrators and a named freeman of the City of London. Samuel Idowu has published about forty articles in both professional and academic journals and contributed chapters in edited books. Samuel has been in academia for 23 years, winning one of the Highly Commended Awards of Emerald Literati Network Awards for Excellence in 2008. He has examined for the following UK professional bodies: the Chartered Institute of Bankers (CIB) and the Chartered Institute of Marketing (CIM) and has marked examination papers for the Association of Chartered Certified Accountants (ACCA).

Inhalt
Part I: Conceptual Framework of CSR.- Part II: Global Challenges and Opportunities.- Part III: Sustainability: Implementing CSR in MNCs/MNEs, SMEs, and Family Business.- Part IV: CSR in Higher Education Institutions around the World.