This volume is a collection of short, classroom-friendly case studies on Indian entrepreneurship, emphasizing inclusion across social, rural, cultural, and technological contexts. It addresses the gap in pedagogical resources that reflect India's entrepreneurial ecosystem, offering grounded narratives relevant for both educators and learners. The cases cover a range of themes, including stories of rural and social enterprises (e.g., Bhungroo, Shivganga Jhabua), cultural ventures(e.g., Sutradhar, Tamaala), technology-driven initiatives(e.g., DIGIIT, Neurosynaptics), entrepreneurship support organizations(e.g., NSRCEL IIM Bangalore, Jagriti Yatra), and reflective accounts of entrepreneurial journeys rooted in local contexts. The shorter cases are tailored to enhance engagement in classroom discussions and encourage critical thinking around opportunity recognition, resource constraints, stakeholder alignment, and impact measurement, especially in settings outside of mainstream urban markets. The book provides a valuable resource for courses including New Venture Creation, Social/Rural Entrepreneurship, Cultural Entrepreneurship, and Doing Business in Emerging Markets. Arising from a Government of India-funded SPARC grant project, the volume champions SDG 8: Decent Work and Economic Growth, inspiring future entrepreneurs and contributing to sustainable economic growth.

Offers diverse India-focused case studies on social, rural, cultural, and technological inclusion Engages with students better using concise, discussion-ready cases designed for classroom use Highlights support systems through cases on incubators, foundations, and networks driving entrepreneurship across India

Autorentext

Ashish S. Galande is Assistant Professor of Marketing and Entrepreneurship at the School of Business and Economics, SUNY Plattsburgh. Previously, he served as an Assistant Professor at Indian Institute of Management Udaipur. His industry experience includes working as an Analyst at Google (New York) and a Database Developer at TCS (Mumbai).

Elizabeth L. Rose is Research Chair Professor in Strategy and Entrepreneurship at Indian Institute of Management Udaipur. A Fellow of the Academy of International Business with interests in emerging-market contexts, her research addresses topics such as how small- and medium-sized enterprises internationalise, and how firms compete across borders.

Sreevas Sahasranamam is Professor of International Business and Entrepreneurship at the Adam Smith Business School, University of Glasgow. A 40 Under 40 UK awardee, his research focuses on understanding the strategic and ecosystem enablers of entrepreneurship tackling UN Sustainable Development Goals (UN SDGs).

Inhalt

1. Introduction.- 2. Weaving Tales from Heritage or Hanging by a Thread? The Case of Sutradhar.- 3. Tamaala: Preserving Heritage Through Innovation.- 4. Crafting a legacy with "Craft Mantra".- 5. Preserving the Spirit of a Forest in a Factory: Bikalp Herbals.- 6. Scaling Bhungroo: Naireeta Services' Expansion Strategy for Climate-Resilient Agriculture.- 7. PiKademy: Beyond Textbooks, Building Tomorrow's Problem Solvers.- 8. Global Himalayan Expedition (GHE) At Crisis Crossroads.- 9. Bamboo to Bambrew - Brewing a Packaging Revolution.- 10. Sustainable Impact: The PlusTrust Model and its Viability in Rural India (Part A).- 11. Building a Green Future: GK Energy's Journey in Transforming Rural Agriculture.- 12. Shivganga Samagra Gramvikas Parishad: Bridging Indigenous Community Mobilization and Entrepreneurship.- 13. Empowering small and medium enterprises through digital enablement: The case of DIGIIT.- 14. 5C Network - Revolutionizing Radiological Workflows in India with AI.- 15. Accelerating Assistive Technology Start-ups in India.- 16. Neurosynaptic: Creating Affordable, Accessible Healthcare Delivery via Digital Innovation.- 17. Fee Plaza LLP - Part A: A Ready to Use Fintech Platform.- 18. NSRCEL at a Crossroads: Scaling Impact in India's Startup Ecosystem.- 19. Headstart Network Foundation: Navigating Growth and Impact in India's Entrepreneurial Ecosystem.- 20. Unlocking The Marketing Puzzle of a Micro-Entrepreneurship Development Program.- 21. Entrepreneurship ecosystem on the move: Jagriti Yatra wants to go global.- 22. Values Beyond Wealth: The Making of a Marwari Entrepreneur.- 23. Climbing Out of The Manhole: The Unrealized Promise of Microentrepreneurship in Tiruchirappalli's Urban Sanitation Ecosystem.- 24. Breaking the Cycle When Entrepreneurial Mindset Outpaces the Ecosystem.- 25. Balancing Tradition and Innovation: The Evolution of Krishna Novelty Stores in Liberalizing India.