The role of packaging on consumer buying behaviour is of utmost importance in most organisations. This adds value to products marketed and sold and ultimately higher returns to the business enterprise. Packaging in most cases is seen as the silent salesman in the store and a value addition to the consumer. Packaging could be expressed in terms of colour of the design used, barrier protection, the image used, information transmission (that is how to use the product) and mostly the expiring date for the product. This book would bring out the impact of product attractiveness at stimulating consumer interest in a product, influence of product differentiation on consumer evaluation of the product as well as the effect of labeling on creating consumer awareness of a product.

Autorentext

Nascido há 55 anos em Bazza, Estado de Adamawa, Nigéria. Iniciou a sua escola primária em 1968 e passou 5 anos em vez dos normais 7 anos. Obteve o Diploma de Pós-Graduação Executiva do centro de gestão. Tem mais de 30 anos de experiência bancária reconhecida (incluindo Serviços de Assessoria Financeira) e actualmente é professor na Universidade de Baze, Abuja, Nigéria.