Shifting the Marketing Mindset

Klappentext

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

Inhalt

Introduction 1. The Evolving Role of Business in Society. 2. A New Era for Marketing. 3. Connect Stakeholders. 4. Connect Needs and Capabilities. 5. Connect Beginning and Ends. 6. Connect Say and Do. 7. Accelerating Progress. 8. Conclusion. 9. About the Author.