Zum Muttertag: 20% Rabatt auf 100 Top-Bücher! Jetzt profitieren

Willkommen. Schön, sind Sie da!

KontaktHilfeServiceÜber Ex LibrisFirmenkundschaftFilialen

0

Erweiterte Suche

BücherE-BooksFilmeMusikGamesPapeterieGeschenke & FunSpiele

The Starbucks Company. Success Strategy And Expansion Problems

Christian Mangold

(0)

Erste Bewertung abgeben

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of ...

Tiefpreis

CHF22.30

Print on Demand - Exemplar wird für Sie besorgt.

Kartonierter Einband

Beschreibung

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Wernigerode, language: English, abstract: Starbucks' CEO, Howard Schultz, asks an interesting question: "What would happen if one takes the high-quality coffee from Starbucks and connects it with the charm and atmosphere of European cafés? Starting from this idea, the company developed in a unique way. Starbucks is now the world leader in the premium coffee market with 128,898 employees in more than 17,000 locations and a revenue of US $ 9.77 billion. Starbucks has revolutionized the coffee business. Its main marketing strategy is to present the Starbucks store as a "third place" between work and home. Starbucks has expended rapidly abroad, but there were and are some cultural differences through which Starbucks has problems. I will try to analyze these problems and demonstrate solutions.

Produktinformationen

Titel:

The Starbucks Company. Success Strategy And Expansion Problems

Autor:

Christian Mangold

EAN:

9783668147867

ISBN:

3668147868

Format:

Kartonierter Einband

Herausgeber:

Genre:

Veröffentlichung:

16.02.2016

Anzahl Seiten:

12

Gewicht:

34g

Größe:

H210mm x B148mm x T2mm

Jahr:

2016

Untertitel:

Englisch

Auflage:

1. Auflage

Mehr entdecken: Wirtschaft

Allgemeines & Lexika, Betriebswirtschaft, Management, Volkswirtschaft, Werbung & Marketing