This unique multidisciplinary volume examines the dynamics of behavioral change and its maintenance, from the individual to the wider domains of public policy. Coverage traces how change may be achieved, sustained, or derailed, as well as underlying neurobiological, behavioral, and social processes that fuel unhealthy and risky behaviors. Contributors offer a wide range of prevention and intervention strategies for supporting positive health habits from improved food choices to abstinence to compliance with treatment. These mechanisms are then transferred to the societal level in studies of evolving public perception of salient issues such as climate change, gender disparities, and drug policy.

Included among the topics:

• Motivating change in addiction via modulation of the dark side.

• Changing drug use and other health-related behavior in vulnerable populations.

• Change and maintaining change in school cafeterias.

• Understanding social structural barriers and facilitators to behavioral change.

• Strategic communication research to illuminate and promote public engagement with climate change.
  A provocative rendering of motivation in its macro and micro dimensions, Change and Maintaining Change will interest researchers, practitioners, and clinicians interested in diverse areas such as smoking and other addictions, improvement and relapse in therapy, development and treatment of anxiety disorders, and social cognition and decision-making.

Explores the means and processes by which behavior change occurs and how to maintain it Links behavior change from the level of neurons to risky health behavior, to public attitudes Offers analysis on how to encourage others to engage in socially beneficial behavior

Autorentext
Rick A. Bevins is the Willa Cather Professor and Chair of Psychology at the University of Nebraska-Lincoln. His research interests bridge areas of neuroscience, pharmacology, animal learning and cognition, and psychology. He is the NIH Study Section Member for Neurobiology of Motivated Behavior, the Past President for Division 28 (Psychopharmacology and Substance Abuse) of the APA, the Behavioral Pharmacology and Neuroscience Editor for Journal of Experimental Analysis of Behavior, and Associate Editor of Motivated Behavior for Pharmacology Biochemistry and Behavior.

Debra A. Hope is an Aaron Douglas Professor of Psychology at the University of Nebraska-Lincoln. Dr. Hope received her Ph.D. in clinical psychology from the University at Albany-State University of New York in 1990 and joined the psychology department of UNL in the same year. Her current research interests follow two broad themes: (a) assessment and treatment of anxiety disorders(particularly social anxiety disorder) and (b) the impact of stigma and discrimination on mental health and health services for individuals who identify as gender and sexual minorities. Dr. Hope is the director of the Anxiety Disorders Clinic and the Rainbow Clinic, both specialty services within the UNL in-house clinic, and co-founder of Trans Collaborations, a community-academic partnership to reduce health disparities for gender minorities.

Inhalt
Chapter 1: Motivating Change in Addiction via Modulation of the Dark Side.- Chapter 2: Changing Drug Use and Other Health-Related Behavior in Vulnerable Populations.- Chapter 3: Action, Inaction, and Actionability: Definitions and Implications for Communications and Interventions to Change Behaviors.- Chapter 4: Change and Maintaining Change in School Cafeterias: Economic and Behavioral-Economic Approaches to Increasing Fruit and Vegetable Consumption.- Chapter 5: Understanding Social Structural Barriers and Facilitators to Behavioral Change: The Case of Cisgender Women Diagnosed with HIV.- Chapter 6: Strategic Communication Research to Illuminate and Promote Public Engagement with Climate Change.