Autorentext

Celia Rangel-Pérez is Assistant Professor at Complutense University of Madrid, Spain.

Belén López is Full-Time Professor and Associate Researcher at the Permanent Research Unit at ESIC University, Spain.

Manuel Fernández is a PhD student at Universidad Autónoma de Madrid, Spain.

Klappentext

This book offers a clear exploration of how sustainability can be embedded within the luxury industry. Designed for undergraduate and postgraduate students, researchers, and academics in sustainability, luxury management, and business strategy, it will also benefit practitioners and policymakers working within or alongside the luxury sector.

Inhalt

Introduction Part I - Understanding the Challenges of Sustainable Luxury Management 1. Exploring Sustainable Luxury: A Focus on Consumer Behaviour and Aesthetics 2. Inclusive Luxury: Sustainable Marketing Strategies for a Diverse World 3. Unsustainable Luxury: Insights from Corporate Irresponsibility 4. 5. Part II - Strategic Elements in Sustainable Luxury Management 6. 7. The Online Communication of Sustainability for a Luxury Jewellery Brand: Chopard 8. 9. Part III - How to Measure and Evaluate Sustainable Luxury Management 10. Sustainability Practices in the Luxury Personal Care Industry: Comparative Analysis of Aesop and L'Occitane Reports 11. 12. 13. Conclusions