The Corporate Reputation of Multinational Corporations

Von:

Cathrin Huber

Beschreibung

Publication in the field of economic sciences Publication in the field of economic sciences Includes supplementary material: sn.pub/extras Autorentext Dr. Cathrin Huber received her doctoral degree from the University of Trier, where she worked at the chair fo...

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Beschreibung

Publication in the field of economic sciences

Publication in the field of economic sciences Includes supplementary material: sn.pub/extras

Autorentext
Dr. Cathrin Huber received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.

Klappentext

Publication in the field of economic sciences

Inhalt

The Moderating Role of Institutional Country Differences on Corporate Reputation Effects.- Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects.- National Culture Approaches as Antecedents of Corporate Reputation Perceptions.