High Quality Content by WIKIPEDIA articles! The Campaign for Safe Road Design is a partnership between 13 UK major road safety stakeholders that is calling for the UK Government to invest in a safe road infrastructure which in their view could cut deaths on British roads by 33%.The key points of the Campaign are:Safe road design will cut road deaths and injuries by a third. 10,000 fewer deaths and serious injuries saves GBP6billion a year. Safe road design gives the economy its best rate of return. Government must build safe road design into 10 year plan In recent years the UK has fallen behind other European countries in terms of road deaths. Indeed in the last 10 years 375,000 have been killed or seriously injured on Britain's roads.It is estimated that a formal safe road infrastructure programme in the UK could reduce the number of accidents on Britain's roads by a third. However, there is poor public appreciation in the UK of the role that safe road design has in reducing road casualties.