This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

"Permanent and creative business model reinvention is imperative to a successful business. This book is unique because it presents a fully integrated process on business reinvention, from analysis to action. Cost cutting and customer value creation are fully reconciled. Without question, it is a must-read roadmap to apply in every sector and in every business!" - Professor JC Larreche, INSEAD, Author of The Momentum Effect

"In our more than changing times, the process of reinventing a business model is complex to figure out and even more so difficult to implement. This book stands out as it brings an enlightened view on the end-to-end approach for doing so. Dussart presents innovative and practical recommendations to create and capture cost-benefits value, across all sectors of activity. It is a fantastic contribution and, as such, a must-read to face adversity and reverse the tide of commoditization!" - Philippe Mauchard, Professor, Solvay Brussels School of Economics and Management

Autorentext

CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Décisions Marketing.

Inhalt
All you Need is C(L)Ash ABCs of COMMODITIZATION The Tide of Commoditization New Markets, New Behaviors: A Global Shift Defining Prerequesites (and Ideals) Prior to Action The Value-For-Money Business Perspective Re-Reinventing Business Models Reversing the Tide of Commoditization Constructively A New Integrated Set Of Business Logics Approaches to CVC: The Disruption Spectrum Conclusion