Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.

The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Autorentext

About our authors Bruce R. Barringer is a professor and department head for the School of Entrepreneurship at Oklahoma State University. He also holds the N. Malone Mitchell Jr. chair. Bruce received his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs. Bruce's work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship and several other outlets. He is the author or coauthor of 5 books, including Entrepreneurship Successfully Launching New Ventures (Pearson, 2019), Preparing Effective Business Plans (Pearson, 2015), Launching a Business: The First 100 Days (Business Expert Press, 2013), The Truth About Starting a Business (FT Press, 2009), and What's Stopping You? Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business (FT Press, 2008). Bruce's outside interests including running, trail biking and swimming. Duane Ireland is a University Distinguished Professor Emeritus in the Mays Business School, Texas A&M University. In addition to being a member of the Mays' management faculty, he finished his career first as executive associate dean and then as interim dean of the school. Previously, he served as a member of the faculties at the University of Richmond, Baylor University, and Oklahoma State University. His research interests include strategic entrepreneurship, entrepreneurship in informal economies, corporate entrepreneurship, and the effective management of organizational resources. Duane's research has been published in journals such as Academy of Management Journal, Academy of Management Review, Academy of Management Executive, Academy of Management Perspectives, Academy of Management Annals, Administrative Science Quarterly, Strategic Management Journal, Journal of Management, Strategic Entrepreneurship Journal, Journal of Business Venturing, and Entrepreneurship Theory and Practice, among others. He is a co-author of both scholarly books and textbooks in the areas of entrepreneurship and strategic management. Duane completed a 3-year term as editor of the Academy of Management Journal and was the 69th president of the Academy of Management. He is a fellow of the Academy of Management and a fellow of the Strategic Management Society. He received several awards such as a Lifetime Achievement Award for Scholarship and Research from Mays Business School, a Distinguished Service Award from the Academy of Management, and a Distinguished Service Award from the Strategic Management Division of the Academy of Management. Duane's outside interests include running, reading, and spending time with his family.

Klappentext

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable. The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Inhalt
PART 1: Decision to Become an Entrepreneur

1. Introduction to Entrepreneurship PART 2: Developing Successful Business Ideas

2. Recognizing Opportunities and Generating Ideas

3. Feasibility Analysis

4. Developing an Effective Business Model

5. Industry and Competitor Analysis

6. Writing a Business Plan PART 3: Moving from an Idea to an Entrepreneurial Firm

7. Preparing the Proper Ethical and Legal Foundation

8. Assessing a New Venture's Financial Strength and Viability

9. Building a New-Venture Team

10. Getting Financing or Funding PART 4: Managing and Growing an Entrepreneurial Firm

11. Unique Marketing Issues

12. The Importance of Intellectual Property

13. Preparing for and Evaluating the Challenges of Growth

14. Strategies for Firm Growth

15. Franchising
    Glossary

Name Index

Company Index

Subject Index