PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto's famous Pyramid Principle. Can your writing do without it?

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.

The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing.

Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader.

Can your writing do without it?

Autorentext

Barbara Minto holds an MBA from the Harvard Business School. Her course reflects insights drawn from more than 30 years of conducting courses worldwide at major consulting firms and corporations. The phrase Take this and make it Minto is common in many of these organizations and the Minto Pyramid Principle is considered the lingua franca' for serious-minded professionals, especially those who want to be listened to and earnestly wish to advance their careers.

Inhalt

Preface

Intro to Part I - The Minto Pyramid Principle: Logic in Writing

PART 1 THE PYRAMID PRINCIPLE: LOGIC IN WRITING

• 1. Why a pyramid structure
• 2. The substructures within the pyramid
• 3. How to build a pyramid structure
• 4. Fine points of introductions
• 5. Deduction and induction: the difference
• 6. How to highlight the structure
     Intro to Part 2 - The Minto Pyramid Principle: Logic in Thinking

PART 2 THE PYRAMID PRINCIPLE: LOGIC IN THINKING

• 7. Questioning the order of a grouping
• 8. Questioning the problem-solving process
• 9. Questioning the summary statement
• 10. Putting it into readable words
      Appendix: Problem Solving in Structureless Situations