Autorentext B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicat...
Auslieferung erfolgt in der Regel innert 2 bis 4 Wochen.
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business.
You can visit the authors at: strategichorizons.com/ linkedin.com/in/joepine en.wikipedia.org/wiki/B._Joseph_Pine_II
Fully updated edition that brings the timeless idea of The Experience Economy into the digital world.
New examples and data on a timeless idea.
New information on "virtual experiences" and using the experience economy on the web.
Two proven frameworks that show how to stage engaging and compelling experiences.
Guidelines for taking on roles--for yourself and your employees--for staging experiences, using theatre as a frame.