Zusatztext Design, Manufacture and Sell your Bag, is the ultimate accessories book! A comprehensive guide that will transform you into a bag designer, taking you from conception through to realisation, marketing and sales Informationen zum Autor Ann Saunders Klappentext Turn your passion and inspiration into a must-have bag collection and launch your own successful brand. Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability Vorwort The first book to fully integrate the creative process of bag design with all the necessary practical business skills to enable designers to successfully establish their own brands. Zusammenfassung Turn your passion and inspiration into a must-have bag collection and launch your own successful brand. Handbag design is more than just a creative pursuitit's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability Inhaltsverzeichnis Introduction 1. The Creative Process 2. Researching Your Brief 3. Knowing Your Customer 4. Designing Your Bag 5. The Critical Path 6. Materials 7. Hardware 8. Understanding Bag Construction 9. Completing Your Design 10. Planning Your Range 11. Sampling 12. The Manufacturing Process 13. Branding 14. Marketing 15. Business Planning 16. Sustaining Your Business Afterword History timeline...

Vorwort
The first book to fully integrate the creative process of bag design with all the necessary practical business skills to enable designers to successfully establish their own brands.

Autorentext
Ann Saunders is a designer specializing in handbags and accessories. Her wide-ranging career in the fashion industry includes print design, product development, brand coordination and trend forecasting. As well as designing and managing her own brand, she also works with fashion entrepreneurs, helping them to develop their product ranges. Drawing on her extensive experience, she devised an intensive 'Handbag Design' course, which she has taught at the London College of Fashion and numerous international institutions.

Klappentext

Turn your passion and inspiration into a must-have bag collection and launch your own successful brand. Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business. Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on: The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability

Inhalt
Introduction 1. The Creative Process 2. Researching Your Brief 3. Knowing Your Customer 4. Designing Your Bag 5. The Critical Path 6. Materials 7. Hardware 8. Understanding Bag Construction 9. Completing Your Design 10. Planning Your Range 11. Sampling 12. The Manufacturing Process 13. Branding 14. Marketing 15. Business Planning 16. Sustaining Your Business Afterword History timeline