This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

Considers the development of railway advertising from 1900 to the outbreak of the Second World War in 1939 Unravels the complex and ever changing processes behind corporate sales communications and efforts to encourage raiway consumption Contends that the changing face of railway photographic advertising is illustrative of a collective shift in the railways' corporate mindset

Autorentext
Alexander Medcalf is Research Fellow for the Department of History at the University of York, UK.

Inhalt

1. Introduction.- 2. Railway Advertising: Theory and Practice 1900-1939.- 3. In the Country.- 4. By the Seaside.- 5. Around Town.- 6. On the Train.- 7. Conclusion.- Index.