Autorentext

Alexander Kesler is the founder and CEO of INFUSE and founder of Selling.com. In addition to having completed a number of successful exits, Kesler turns concepts into products and marketing programs that drive ROI. He focuses on all facets of growth, advancing solutions for B2B demand generation, GTM strategies, data, and AI/ML technologies.

Klappentext

DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE

150+ More Best Practices for B2B Marketing Success, a follow-up *to 250+ Best Practices for B2B Marketing Success, *is a step-by-step guide to becoming a leading B2B marketing professional. Alexander Kesler, a seasoned marketing practitioner and thought leader, wrote this book as the ultimate resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced marketers.

*150+ More Best Practices for B2B Marketing Success *synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end.

Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom, for any business. Each practice is broken down into an easily digestible snapshot that lays out the most effective ways to implement each strategy.

If you are a digital marketing or business leader who grapples with the problems and challenges of today’s multi-faceted and ever-evolving industry, *150+ More Best Practices for B2B Marketing Success *will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.