This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.

Discusses timely topics at the intersection between design and digital communication Describes some challenges that digital media causes to brands, institutions, education and society Proposes practical solutions to current questions in the area of communication design

Klappentext

This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.

Inhalt
Thinking out of the book: Visual language and textual form in the design of ebooks.- Mobile application oriented to packaging sustainability.- An Interaction Design Analysis of Mood Trackers.- A multicase study to explore ways to integrate locative technologies in electronic stories for children.- Learning Experience Design: Instructional Design applied to the onboarding of digital products.- Office Personal Assistant. Towards a design and AI approach.- Assessing the Usability of Truck Hiring Mobile Applications in Bangladesh Using Heuristic and Semiotic Evaluation.- Reuma.pt project: comparative analysis of online digital solutions aimed at treatment of rheumatoid arthritis.