Advances in Advertising Research X

Publication in the field of economic sciences

Collection of essays on advertising, communication, marketing and media management

Essays on advertising effectiveness

Publication in the field of economic sciences Collection of essays on advertising, communication, marketing and media management Essays on advertising effectiveness

Autorentext
Enrique Bigne is Professor of Marketing at the University of Valencia, Spain.

Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden.

Inhalt

Digital Communications and Multiple Touchpoints.- Creativity in Advertising.- Consumer Responses to Multiple Communications.

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