This book explores Asia's unique role as a global wellness destination, blending ancient healing practices like Ayurveda, traditional Chinese medicine, and yoga with cutting-edge wellness trends. With in-depth analysis of key destinations including India, Thailand, South Korea, and China, the book offers insights into the motivations driving wellness travellers, sustainable destination strategies, and the evolving demand for holistic well-being. From spiritual retreats to modern wellness hubs, it examines how Asia's cultural heritage and natural landscapes are shaping the future of this fast-growing tourism sector. Whether you're a scholar, industry professional, or wellness enthusiast, this book provides valuable case studies and research on how Asian countries are adapting their wellness offerings to meet the needs of a global audience. Engage with expert perspectives on post-pandemic recovery strategies, cultural preservation, and the balance between tradition and innovation in wellness tourism. This essential resource connects global trends with regional practices, offering a captivating exploration of wellness tourism across one of the world's most vibrant regions.

Autorentext

Dr. Sharad Kumar Kulshreshtha serves as Assistant Professor in the Department of Tourism and Hotel Management at North-Eastern Hill University, Shillong, India. With 15+ years of teaching and research experience, he has published extensively in reputed journals and books. Dr. Kulshreshtha has presented at numerous national and international conferences, including the International Conference on Wine Market and Cultures of Consumption at Hong Kong Polytechnic University. He supervises Ph.D. research in event tourism, wine tourism, and avian tourism in Northeast India. A recognized expert, he delivers lectures at universities and business associations across India. He has co-edited notable books on Indian tourism, hospitality, events and festivals, healthcare, and medical tourism.

Eleni (Elina) Michopoulou is an Associate Professor in Business Management at University of Derby, UK. Her research interests include information systems in tourism, services (tourism/hospitality/events) marketing and management, and technology acceptance. She is particularly interested in the field of accessible and wellness tourism, which she has actively been researching for over twenty years. Eleni has published over 100 peer-reviewed publications including academic journal articles, book chapters and conference papers. She is the co-director of the International Research Association of Tourism, Hospitality and Events Networks in Academia (ATHENA); co-founder of THEINC International Conference, sits on the editorial board of over 10 high impact academic journals and is the Editor-in-Chief for the International Journal of Spa and Wellness by Routledge/Taylor&Francis