Build

THE NEW YORK TIMES BESTSELLER (MAY 2022).

An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.

Everyone deserves a mentor.

For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:

Here's how to think about choosing a job.
Here's how to be a better manager.
Here's how to approach design.
Here's how to start a company.
Here's how to run it.

Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.

So that's what this book is. An advice encyclopedia. A mentor in a box.

But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.

Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.

PRAISE FOR BUILD
'This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.'
Malcolm Gladwell,
Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.

'Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.'
Adam Grant,
Author of Think Again & Host of the TED podcast WorkLife

Autorentext

Tony Fadell

Klappentext

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopaedia.

So that's what this book is. An advice encyclopaedia. A mentor in a box.

Written for anyone who wants to grow at work-from young grads navigating their first jobs to CEOs deciding whether to sell their company-Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Each quick 5-20 page entry builds on the previous one, charting Tony's personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they're facing right now-how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.

Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn't follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it's old school. Because Tony's learned that human nature doesn't change. You don't have to reinvent how you lead and manage-just what you make.

And Tony's ready to help everyone make things worth making.