A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry.
Autorentext
Charles Arcodia is a Professor in Event Management in the Department of Tourism, Sport and Hotel Management, Griffith University, Australia. He is an experienced tertiary educator having taught and researched in universities for over 20 years. His primary areas of research are in event management, Tourism education and various tourism and related cultural issues. He has held leadership positions in a variety of educational and business service contexts.
Klappentext
A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry.
The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale.
This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.
Inhalt
List of figures
List of tables
List of contributors
Introduction * Charles Arcodia
Chapter 1: Research Directions in Business Events: An Evaluation of Literature Reviews 1996-2019 * Truc H. Le
Chapter 2: Building National Capabilities for Business Events * Chachaya Yodsuwan & Ken Butcher
Chapter 3: Strategic Event Planning * Eliza Kitchen
Chapter 4: The Distribution Channel of Business Events * Alberto Rojas-Bueno
PART 2: BUSINESS EVENTS IMPACT
Chapter 5: The Impact of Business Events * Krzysztof Celuch
Chapter 6: Social Value of B2B Tradeshows * Lynn McBain
Chapter 7: The Importance of Business Events for Rural Women in Business * Trudie Walters
Chapter 8: Individual Attendees' Value of Business Events * Katrin Stefansdottir & Phil Crowther
PART 3: BUSINESS EVENTS AND SUSTAINABILITY
Chapter 9: The Application of Corporate Social Responsibility Principles to Corporate Meetings * Patcharaporn Bunlueng & Ken Butcher
Chapter 10: Sustainability Developments at Conference Centres: A Greener Future for Business Events * Judith Mair
Chapter 11: Alternative Venues for Business Events * Ruth Dowson & Kharmen Wilson
Chapter 12: The Role of Convention Visitor Bureaus in Business Events * Ige Pirnar & Hüseyin Ozan Altin
Chapter 13: Business Events and Sustainability Policies * Kim Werner, Kai-Michael Griese, Markus Große Ophoff
Chapter 14: Indigenous Business Events and Organisational Legitimacy * Michelle Whitford, Lisa Ruhanen & Scott Weaven
PART 4: BUSINESS EVENTS AND TECHNOLOGY
Chapter 15: Smart Technologies and the Future of Business Events * Sut Ieng (Soey) Lei & Ubaldino Sequeira Couto
Chapter 16: Technology Innovation in Business Events * Purimprach Sangkaew, Leo Jago & Alkmini Gkritzali
Chapter 17: An Overview of Virtual Business Events: Can Everyone Hear Me? * Truc H. Le & Ryan Yung
PART 5: BUSINESS EVENTS MARKETING AND SPONSORSHIP
Chapter 18: Business Events Enhancing Destination Competitiveness * Margarida Abreu Novais
Chapter 19: Business Events as a Differentiation Strategy for Tourist Destinations * Joana Carvalho & Rui Costa
Chapter 20: The Role of DMOs in Business Events * Emma Nolan
Chapter 21: Approaches to Business Event Sponsorship: The Case of Agrochemex * Hongxia Qi & Nandi Qi
Chapter 22: Social Media Marketing for Business Events * Saurabh Kumar Dixit, Rashmi Ranjan Chaudhury & Abijith Abraham
PART 6: BUSINESS EVENTS OPERATIONS
Chapter 23: Business Events and Hospitality * Shweta Chandra, Rohan Bhalla & Sumedha Agarwal
Chapter 24: Business Events and Chinese Hospitality * Shichun Yu, Guohong Li Mao Mao, Wenqian Qi, Wei Fang & Jingjing Yang
Chapter 25: Designing and Developing Content for Collaborative Business Events * Ruth Dowson, Chantal Dickson & Simon Bell
Chapter 26: Risk and Crisis Management and Business Events: A Destination Perspective * Darko Dimitrovski, Vladimir Senic & Montserrat Crespi-Vallbona
Conclusion * Charles Arcodia
Index *