We assume that if we buy a chocolate bar, it is because we wanted to eat it. The truth, however, is that many of the acts we perform every day are simply a reaction to the circumstances in which we find ourselves.

Because buying a chocolate bar is not usually the main reason people go to the supermarket, stores place these treats in a very prominent place or in the checkout line, where they will not go unnoticed.

What stores do then is create an environment that encourages the purchase of that product, i.e., an environment that makes it more difficult to exercise self-control, putting us in front of an unexpected temptation.

Self-control does not work in the long run, as anyone who has suffered with undesirable habits and vices knows. We blame our defects of self-control, which are too often mistaken for defects of will. However, this is never the case.

The reality is that people adept at self-control do not have greater willpower, if not that they do not subject themselves to environments in which they do not need to make a self-control decision in the first place.

Likewise, people who repeat the same healthy activity, such as running at the same time every day, find it easier to achieve their goals, not because of willpower, but because healthy habits and cues from their environment make it easier.

CONTENT

Introduction

 How Did A Vietnam Study Help Unravel Self-Control?

 Why Is The Environment The Cornerstone Of Self-Control?

 Is Self-Control The Same As Discipline?

 Are Negative Environments Responsible For Lack Of Self-Control?

 Why Does The Pursuit Of Self-Control Not Work In The Long Run?

 How Are Habits Formed In The Brain?

 How To Master Environmental Cues To Habits?

 What Other Strategies Do You Employ To Master Habits?

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