How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company's digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases. The book's three focus areas are: The digital tools. The different parts of digital marketing, including social media, display advertising, search engine marketing, site strategy and digital CRM. The digital strategy process. A well-proven method to develop a digital strategy. The 7-step process will show you maximum probability of achieving the goal in the shortest possible time, with the least possible resources. The digital measurement. Measurement of the effects and methods to optimize your digital strategy. This book is written for everyone who wants to reach consumers in a way that is fast, easy and efficient in regards to goal and cost.

Autorentext

Rufus Lidman is one of Europe's leading Digital Strategists and sought after consultant. On his client list you can find more than 100 companies including Samsung, Mercedes and IKEA. Moreover, Lidman has founded the world association of digital marketing, IAB, and has been the digital advisor for the world's largest advertising association, WFA. Today he is the founder and CEO of AIAR, where he has developed the world's second most downloaded app within Digital Marketing. This book is the analogue version of that app, which is the most loved and searched for application among the 165 countries it exists in today.