Essay from the year 2010 in the subject Didactics for the subject English - Grammar, Style, Working Technique, grade: 2,7, Ernst Moritz Arndt University of Greifswald (Anglistik / Amerikanistik), course: Linguistic Landscape, language: English, abstract: Introduction This term paper is about the crucial differences of public and private signs in the linguistic landscape. I will begin with the definition of the terms 'sign' and 'linguistic landscape'. After having done this, I will define the terms 'public' and 'private' and will come to the similarities of 'private signs' and 'government signs' as well as of 'top-down signs' and 'bottom-up signs'. At the end I will summarize the topic answering the question about the crucial differences of public and private signs.