This book documents a contingent valuation study for a significant environmental good: preventing the likely injuries from oil spills on the coast of Central California. It functions as a 'how-to' guide by documenting design, administration, and analysis of such studies, to reduce the long lead time which characterizes most economic damage assessments. The book includes a CD-ROM containing a wealth of additional material: data, questionnaires, transcripts and more.

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Preface.- Chapter 1. Introduction and Overview.- Chapter 2. Scenario Identification and Survey Design.- Chapter 3. Structure of the Main Survey Instrument.- Chapter 4. Implementation of the Main Study Survey.- Chapter 5. Evaluation of Open-Ended, Vote Assumption, Reconsideration, and Interviewer Evaluation Questions.- Chapter 6. Analysis of Choice Questions.- References.- Appendix A. Main Study Survey Instrument.- A.1. Word Version (CD only).- A.2. WordPerfect Version (CD only).- A.3. PDF Version (book & CD).- A.4. Visual Aids PDF File (book & CD).- Appendix B. Sample Design and Execution (CD Only).- B.1. Household Screener, Missed DU Procedure/Screener Handcards.- B.2. Initial Contact Q&A and Supervisor Memorandum.- B.3. Edit Form.- B.4. Validation Form.- B.5. Advance Letter.- B.6. Refusal Conversion Letters.- B.7. "Sorry I Missed You" and "No Hablo Espanol" Cards.- B.8. Interviewer Manual.- B.9. Sample Allocation and Completion Rates by PSU.- B.10. Sample Weights.- Appendix C. Survey Marginals (CD Only).- Appendix D. Coding Categories for Open-Ended Questions (Book Only).- Appendix E. Responses to Open-Ended Questions (CD Only).- E.1. Responses to Open-Ended Questions Sorted by Question by Case.- E.2. Responses to Open-Ended Questions Sorted by Case by Question.- Appendix F. Description of the Turnbull Non-Parametric Estimator (Book Only).- Appendix G. Recommended NOAA Panel Cross-Tabulations (CD Only).- Appendix H. Supplemental Analysis Tables (Book Only).- Appendix I. Comparative Analysis of the COS & EVOS Survey (Book Only).- Appendix J. Development Materials (CD Only).- J.1. Focus Group Transcripts.- J.2. Pilot Study Survey Instrument.- J.3. Pilot Study Dataset.- Appendix K. Main Study Dataset (CD Only).- K.1. Dataset.- K.2. Table 6.7 Variables and LIMDEP Program.- K.3. Stata Turnbull Estimator.- Appendix L. Response to Triangle Economic Research Critique (Book Only).- Index.