This is the first book to apply multimedia tools to economic and business storytelling. By examining the journalism essentials as well as the advanced multimedia skills, it helps readers use the latest technological tools to integrate multimedia elements into traditional news coverage. It also explains how to tell stories solely through multimedia elements. The new language of online journalism includes writing for digital platforms, writing blogs and writing for social media and involves a wide range of multimedia skills, like video, audio, photography, graphics, data visualization and animation. Multimedia journalism allows a two-way communication with the audience that was not possible in traditional "legacy" media, and this textbook is replete with links to useful tutorials, examples of award-winning multimedia stories, and advanced digital resources, offering journalists a road map to the brave new world of digital reporting and editing.

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Rick Dunham is co-director of the Global Business Journalism Program at Tsinghua University and former president of the National Press Club, where he conducted journalism training programs for 15 years. A longtime multimedia innovator, he covered the White House for Business Week and served as Washington bureau chief for the Houston Chronicle and Hearst Newspapers.

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