The Start-up of You

From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'. In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical. Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.

The New York Times No. 1 bestseller that can transform your life and career - now in a revised and updated edition.
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'I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.' Jack Dorsay, co-founder of Twitter
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Co-founder and chairman of LinkedIn, Reid Hoffman, and author Ben Casnocha offer a revolutionary method to accelerate your life and career. The secret is to think like an entrepreneur - to run the 'start-up of you'.

Entrepreneurs are nimble. They invest in themselves. They build their networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills we all need to get ahead.

Hoffman and Casnocha show how you can create opportunities where others see dead-ends, and when to take proactive risks where others may seek safety. They reveal how to maintain a competitive advantage so you can stand-out from others. They explain how you can build your network. Above all, they share the insights and strategies you need to succeed in the most important venture of all - your own life.
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'Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.' Sheryl Sandberg, author of Lean In and COO of Facebook

Vorwort
The cofounder of LinkedIn offers a revolutionary new blueprint for thriving in today's fractured world of work

Autorentext

Reid Hoffman is co-founder of LinkedIn, the biggest professional social network in the world. He has been an early investor in over 100 technology companies, including Facebook and Zynga. He is widely viewed as one of the most successful investors of all time.
Ben Casnocha is an author and award-winning businessman. He has written for Newsweek and appeared on CNN, the CBS Early Show and Fox News. BusinessWeek named him one of 'America's best young entrepreneurs' and he is in much demand as a public speaker.