Recent Developments in Data Science and Business Analytics

This edited volume is brought out from the contributions of the research papers presented in the International Conference on Data Science and Business Analytics (ICDSBA- 2017), which was held during September 23-25 2017 in ChangSha, China. As we all know, the field of data science and business analytics is emerging at the intersection of the fields of mathematics, statistics, operations research, information systems, computer science and engineering. Data science and business analytics is an interdisciplinary field about processes and systems to extract knowledge or insights from data. Data science and business analytics employ techniques and theories drawn from many fields including signal processing, probability models, machine learning, statistical learning, data mining, database, data engineering, pattern recognition, visualization, descriptive analytics, predictive analytics, prescriptive analytics, uncertainty modeling, big data, data warehousing, data compression, computer programming, business intelligence, computational intelligence, and high performance computing among others. The volume contains 55 contributions from diverse areas of Data Science and Business Analytics, which has been categorized into five sections, namely: i) Marketing and Supply Chain Analytics; ii) Logistics and Operations Analytics; iii) Financial Analytics. iv) Predictive Modeling and Data Analytics; v) Communications and Information Systems Analytics. The readers shall not only receive the theoretical knowledge about this upcoming area but also cutting edge applications of this domains.

Autorentext
Madjid Tavana is Professor and Lindback Distinguished Chair of Business Analytics at La Salle University, where he serves as Chairman of the Business Systems and Analytics Department. He also holds an Honorary Professorship in Business Information Systems at the University of Paderborn in Germany. Dr. Tavana is a Distinguished Research Fellow at the Kennedy Space Center, the Johnson Space Center, the Naval Research Laboratory at Stennis Space Center, and the Air Force Research Laboratory. He was recently honored with the prestigious Space Act Award by NASA. He holds an MBA, PMIS, and PhD in Management Information Systems and received his Post-Doctoral Diploma in Strategic Information Systems from the Wharton School at the University of Pennsylvania. He has published 10 books and over 200 research papers in international scholarly academic journals. He is the Editor-in-Chief of Decision Analytics, International Journal of Applied Decis*ion Sciences, *International Journal of Management and Decision Making, International Journal of Knowledge Engineering and Data Mining, International Journal of Strategic Decision Sciences, and International Journal of Enterprise Information Systems. Dr. Tavana is a Senior Lecturer at Rutgers University and the Ecole Supérieure de Commerce Et Management in France. He has served as the President of Alpha Iota Delta (the International Honor Society for Decision Sciences and Information Systems). He has been a Visiting Scholar at the UCLA Anderson Graduate School of Management and held several Visiting Professorship positions in France, Switzerland, Korea, China, Ukraine, and Mexico.

Dr. Srikanta Patnaik is a Professor in the Department of Computer Science and Engineering, SOA University, Bhubaneswar, India. He received his Ph. D. (Engineering) in Computational Intelligence from Jadavpur University, India in 1999 and supervised 12 Ph. D. theses and more than 30 M. Tech theses in the areas of Machine Intelligence, Soft Computing Applications and Re-Engineering. Dr. Patnaik has published more than 60 research papers in international journals and conference proceedings. He is the author of 2 text books and edited 12 books and few invited book chapters, published by leading international publishers like Springer-Verlag, Kluwer Academic, etc.. Dr. Patnaik was the Principal Investigator of TAPTEC project Building Cognition for Intelligent Robot sponsored by the All India Council for Technical Education, New Delhi, and Major Research Project Machine Learning and Perception using Cognition Methods sponsored by the University Grant Commission. He is the Editor-in-Chief of International Journal of Information and Communication Technology and International Journal of Computational Vision and Robotics published from Inderscience Publishing House, England, and also Editor-in-chief of Book Series on Modeling and Optimization in Science and Technology published by Springer. Dr. Patnaik has also edited many proceedings volumes, all published by Springer.

Inhalt
Part I Marketing and Supply Chain Analytics: Chapter1: Research on Differential Pricing and Coordination Mechanism of Second-Class Supply Chain of New Products and Remanufactured Products.- Chapter2: A study on Cooperation Strategies of Dual Channel Supply Chain Based on Service Level.- Chapter3: The Quality Management of Food Supply Chain in Perspective of Food Safety.- Chapter4: Strategic Customer Behavior with Risk Preference for a Supply Chain Management Based on Double Channel.- Chapter5: Competition and Coordination in Single-supplier Multiple-retailer Supply Chain.- Chapter6: Research on the Construction of Enterprise Brand Competitiveness Evaluation System Based on the Integration of SWOT and AHP Model.- Chapter7: Reflections on the Training Mode of E-commerce Professionals with improved Practical Exercises and Innovative Ability.- Chapter8: Research on Evaluating Marketing Ability of Traditional Chinese Medicine Enterprises in Gansu Province.- Part II: Logistics and Operations Analytics: Chapter9: The Impact of the Relationship between Operational Cost and Oil Prices on Economic Assessment in Oil and Gas Industry.- Chapter10: The Construction of University Students' Entrepreneurship Competency Model in Application-Oriented Universities.- Chapter11: Improving Airport Security Screening System in Terms of Efficiency and Fairness Via Network Model.- Chapter12: Study on the Choice of Strategic Emerging Industries in Gansu Province Based on Multi-level Grey Model.- Chapter13: The Study of Big Quality Satisfaction Evaluation.- Chapter14: Research on Evaluation Index System of Enterprise Brand Competitiveness - Taking Liquor Industry as an Example.- Chapter15: Simulation of Stochastic Volatility Variance Swap.- Chapter16: Empirical Research of the Contribution Rate of University Science and Technology to the Regional Economic Development.- Chapter17: Research on Incentive Strategy of Logistics Outsourcing about Manufacturing Enterprises.- Chapter18: Research on External Quality Inspection Technology of Tropical Fruits Based on Computer Vision.- Chapter19: Wholesale Price Contract and Quantity Discount Contract under Competition with Various Games.- Chapter20: Evaluation of Science and Technology Service Industry in Shandong Province.- Part III: Financial Analytics: Chapter21: CEO's Background Characteristics, Financing Preference and Firm Performance-----Empirical Evidence from China's A-share Listed Companies.- Chapter22: Security Risk Management Approach for Improving Information Security Return of Investment.- Chapter23: Comparative Analysis on Investment and Financing Models of Urban Rail Transportation.- Chapter24: Measuring Systemic Risk in the Chinese Financial System Based on Asymmetric Exponential Power Distribution.- Chapter25: Research on Liquidity Preferences of Mutual Fund.- Chapter26: Relationship of the Financial Agglomeration and Fiscal Expenditure Scale of Yangtze River Delta.- Chapter27: Applying Data Processing Method for Relationship Discovery in the Stock Market.- Chapter28: A Study on Assets Categorizations and Optimal Allocation via an Improved Algorithm.- Chapter29: Forecasting Stock Price Index Volatility with LSTM Deep Neural Networ…