This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.

Autorentext

Guillaume D. Johnson is a Marketing Scholar at the French National Center for Scientific Research (CNRS) based at the Université Paris-Dauphine, France.

Kevin D. Thomas is Assistant Professor of Multicultural Branding at the Diederich College of Communication, Marquette University, USA.

Anthony Kwame Harrison is the Gloria D. Smith Professor of Africana Studies at Virginia Tech, USA.

Sonya A. Grier is Professor of Marketing at the Kogod School of Business, American University, USA. 

Inhalt

Table of Content

Chapter 1: Introduction                                                                                                Co-Editors

Section 1 - Space and Time

Chapter 2: Making the mass white: how racial segregation shaped consumer segmentation                                                                                                Marcel Rosa-Salas  

Chapter 3: Race, markets, and digital technologies: historical and conceptual frameworks                                                                          W. Trevor Jamerson

Chapter 4: (Re)visiting the corner store: black youth, gentrification, and food sovereignty                                                                                                              Naya Jones

  Chapter 5: Beyond whiteness: perspectives on the rise of the pan-asian beauty ideal.                                                       &nbsp...