Since Einstein published his theory of relativity, we know that the gravity produced by massive objects attracts other objects; and the greater the mass, the greater the force of attraction. It is the same in strategy projects-every participant has their own mass and their own impact on team synergy.

The Importance of Data

At the moment, we only use about five percent of the data that we collect. Changing this situation is a key driver for success in all kinds of strategy projects.

This Guide

Changes in data usage bring about a new equilibrium, and the chances of success using current methods and behaviors change with it. This book explains how to master these changes and provides you with all the tools you need. It is written to accompany your strategy process all the way from the initial vision right up to implementation and will help you maintain focus along the way.

Target Groups

This book is for owners and managers of innovative companies, decision-makers in strategy and innovation processes, anyone involved in digitization projects, and economics students.

The Authors

Philipp Futterknecht and Tobias Hertfelder are experts in strategy, innovation, and data networking, and love to share their knowledge of these exciting future-oriented domains.

This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Autorentext

Philipp Futterknecht and Tobias Hertfelder realized early on that you always have to reinvent yourself to be better than everyone else. Since founding their companies, both have been perfecting their methods. They now combine this experience as digitization and networking experts with a high level of management knowledge, which they enthusiastically pass on to people and companies.