Analysing Phuket and the Boxing Day Tsunami

Peter Schulz

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Project Report from the year 2007 in the subject Tourism - Miscellaneous, grade: 80%, , course: ICMS 831, International Tourism (...

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Project Report from the year 2007 in the subject Tourism - Miscellaneous, grade: 80%, , course: ICMS 831, International Tourism (post-graduate unit), language: English, abstract: This report examines the destination of Phuket with regard to the evolution of the tourism industry until 2004 as research allows a clear picture for this time due to the availability of data. Concepts of accessibility, availability and stability will be presented before proceeding to analysing Phuket's attractions. A classification into a destination lifecycle and government policies are introduced before summarising the destination. The next chapter describes the Boxing Day Tsunami and its effects on Phuket before continuing to evaluate which measures the destination has taken to counter-steer prevailing problems. Finally, Phuket's behaviour will be compared to other destinations that have suffered similar external shocks before concluding with an outlook for tourism in Phuket.